Madisen Creative Co.
Creative marketing and design support for small businesses and startups
Strategic and creative support tailored to your goals
About
Hi, I’m Madisen Akpovwa, a creative consultant with a Master’s degree in Digital Marketing and Design. I work with startups, small businesses, and community organizations to create clear, polished marketing and design solutions that support real business goals.
Services
Brand strategy & visual identity
Strategic brand positioning, messaging, and visual systems grounded in research, audience insight, and long-term clarity
Marketing strategy & creative direction
Integrated marketing strategy and creative direction informed by data, consumer behavior, and real-world campaign planning
Content & communications strategy
Intentional content, messaging, and channel strategy rooted in public relations, advertising principles, and brand voice consistency
Recent work
Selected projects and case studies
Oreo Mobile UX Redesign (Academic Case Study)
User experience design · Mobile e-commerce · UX strategy
This academic UX case study focused on improving the mobile shopping experience on Oreo.com by reducing navigation friction and clarifying product discovery. I redesigned the information architecture and mobile flow to help users find, customize, and purchase products more efficiently, without unnecessary repetition or clutter. The prototype demonstrates a clearer hierarchy, streamlined paths, and a more intuitive customization experience.
Primary mobile navigation screen highlighting simplified paths and reduced menu depth.
Occasion-based navigation simplifies decision-making and helps users quickly find relevant customization options.
Step-by-step customization flow reduces friction and guides users from design to checkout with clarity.
Community Outreach Flyer — Holiday Toy Drive
Designed a warm, accessible outreach flyer for a neighborhood toy drive, focused on clarity, hierarchy, and approachability for a broad community audience.
Udderly Smooth — Integrated Digital Marketing Strategy (Academic Case Study)
Market research · Audience segmentation · Digital strategy · Content planning
This academic marketing plan was developed as part of a graduate-level case study focused on strengthening brand awareness, audience targeting, and long-term growth for Udderly Smooth. The project evaluated the brand’s existing positioning and identified opportunities to improve messaging, channel strategy, and customer engagement.The strategy combined market research, competitive analysis, audience segmentation, and SMART business goals to inform recommendations across digital channels and content initiatives.
Process
Inquiry & discovery
You reach out with your goals, and we start with a brief conversation to understand your needs.
Proposal & planning
I outline a clear scope, timeline, and next steps tailored to your project.
Design & delivery
Work is developed, refined, and delivered with clarity and intention.
Let's collaborate
Tell me about your project or business goals, and I'll follow up with next steps.
Prefer email or phone?[email protected]
(516) 262-8668Based in Michigan · Working remotely